惊~全球最便宜车Tata Nano走向终结！
印度车款Tata Nano曾以世界上最便宜的车打响名号，如今却将步入终结。
根据报道，由于需求减少，Tata Nano在6月份甚至只制造了一辆车，2017年同期也仅有275辆车，2017年6月外销量为25辆，2018年同期则是0辆。车厂坦承，如果不转型，Tata Nano很难以现有的型态存活过2019年。
报道指出，2008年推出的Tata Nano售价仅10万印度卢比，如今Tata Nano的售价为23万6447元印度卢比。印度车市与Tata Nano的走势出现鲜明对比，Tata Nano的销量正持续下滑，印度车市则持续增长。
报道分析，Tata Nano的失败来自于安全性的低落，又或是说，Tata Nano已与印度中产阶级追求的价值与形象不同。塔塔对这台2008年推出的“人民车”宣判死期，其实也让那一些想在印度生存的汽车厂学到一个教训。
一味砍价刺激销售行不通：
那就是消费者的价值意识可能已觉醒，只是一味地砍价来刺激销售量，即使砍到骨了，消费者也不一定会买单，因为成本一直下降渉及到车子的品质和可信度，尤其这台车还有火烧车的风险。
Nano曾经备受车界推崇，称它是“节俭机械工程的里程碑”，在印度它的最基本款报价大约相当于2475欧元，不过这样的节俭，让这台车的安全堪虑，其撞击测试结果是0分，让人对这台车充满怀疑。
从动力性到配置，Nano都是省到了极致。Nano车内没有空调系统、没有助力转向、没有收音机和副驾一侧的反光镜，只有一个雨刮器。没有防侧撞保护横梁，没有保险杠。
为了减轻重量以及节省成本，Nano汽车轮胎中没有内胎；为了便于组装，使用黏合技术替代传统的焊接，车身上小小的车轮也与儿童的玩具马车有得一比。只配备了一个油度表、车速表和加油灯。
印度汽车市场仍有利可图：
Nano汽车使用了623毫升的引擎，每加仑汽油可以行驶50英里。作为一种节俭的印度工程产品，Nano在全球汽车业引起了一股冲击波，业界同行必须重新评估他们怎样才能制造更便宜的小型车辆。
搭塔对于这台车仍持着希望，集团发言人表示，Nano需要新的资金挹注才能存活下来。不过证据显示，一味地追求低价是错误的，用务实观点去看，印度市场具备大需求量，但市场车型选择少，消费者购车注重着价值，也就是他们花钱希望车子尽可能具备一些特色。
大量销售并不会引发价格战，价格战并不持久，很显然印度汽车市场还是有利可图，根据野村证券的分析，印度是目前全球车市最具有获利前景的市场之一。
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